Pursuing the Niche Markets in Hoses and Couplings

In the Air, Water, and Energy markets, specifically with regard to hoses and couplings, there is a notable difference between sales and cost control analysis. The difference can be seen in how well the analysis is organized and the atten­tion that is paid to detail. The hose industry achieves Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of 15-20%, but this percentage could, and should, be ten points higher.

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