Purpose Gets Granular for Parker Canada Division

The Canadian division of Parker, a motion and control company and producer of industrial hoses, recently demonstrated that sometimes doing the right thing means doing the ‘rice’ thing.

In early 2021, the Division’s Social Committee, coined SoCo, was a relatively new High Performance Team with a special focus on engaging team members around social issues that they are passionate about. Soon after, SoCo identified Freerice, a mobile and web app that enables players to donate rice to families in need by playing a multiple-choice quiz game. For every correct answer, 10 grains of rice are donated to the United Nation’s World Food Programme.

In late May, SoCo announced its new goal – to contribute 1 million grains of rice. To make it even more interesting, a friendly week-long competition was planned. Parker Canada split into nine teams. “No Pain, All Grain,” “Rice 2 The Top,” “Early Ricers” and “The Grainiacs” were some of the few. By the end of that month the teams had surpassed the goal again. They raised 1.7 million grains of rice for hungry families, the equivalent of 680 bowls. Their efforts were also rewarded with an exclusive congratulatory tweet from Freerice to its thousands of Twitter followers.

Courtesy of Parker.