Continental, Smag & Michelin Join for Smartphone App

Continental AG, a technology company and world leader in tire manufacturing, Michelin, a world leader in tires and sustainable mobility, and Smag, a leading software developer for agriculture, announced the creation of a joint venture specializing in the development of technological solutions for mapping sustainability practices in the supply chain of natural rubber.

Rubberway® is designed in compliance with the objectives of the Global Platform for Sustainable Natural Rubber (GPSNR). This project is due to begin before the end of 2019.

Rubberway® is a technological solution that maps and assesses practices and risks regarding environmental issues, social affairs, and Corporate Social Responsibility governance throughout the natural-rubber industry, from rubber-processing plants downstream to plantations upstream.

Through this joint venture, the partners are seeking to make Rubberway® an independent solution that can be easily used by all the other natural rubber players and working towards making the supply chain more transparent.

Image credit: Continental, Smag, Michelin