Chemours strengthens Viton brand program

Chemours Co. has revamped a licensee program designed to strengthen its Viton brand in the marketplace and get its rubber product maker customers to make the material their primary fluoroelastomer. Viton, which celebrates its 60th anniversary in 2017, is specified for fuel systems seals and hoses, O-rings and gaskets. Top end-use markets include automotive, aerospace, chemical process industry, oil and gas and heavy vehicles.

The “Made With Viton” licensee program is replacing the former “Genuine Viton Program,” which Chemours officials said had been neglected under its former owner DuPont. Chemours was split off from DuPont into a separate publicly traded company July 1, 2015.

[Image: Chemours executives include (from left) Jean-Marc Imbert, Eric von Brockdorff and Benjamin Messmore]

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