Ammega Companies, Megadyne and Jason Industries, will realign their product architecture in North America, moving belts only under the Megadyne brand and hose products under the Jason Industrial brand. Jason Industrial, a provider of industrial and hydraulic hose and power transmission belts has been in operation for the last six decades.
This realignment comes as an attempt to implement a clear growth strategy and minimize brand confusion in the market. This change also allows Ammega Companies to assist Megadyne and Jason Industries in better executing in key markets and channels, while presenting a strong portfolio of products and respective industry knowledge and expertise.
This change and realignment will allow both companies to expand its capabilities, reduce response times, and improve logistics overall.
Image Courtesy of Jay Heike (Unsplash).
